Rocky Clark: The Journey — blog

New York Denim Academy

New York Denim Academy

new york selvedge denim jeans

made in america

 

      The New York Denim Academy is located at the heart of the NYC Garment District. They have been producing clothing in America for top brands since the 1980s. With decades of inspiration and research, they have found the answer to the perfect pair of jeans.

      America’s go-to piece of clothing for centuries is a pair of denim jeans. Ever since Levi Strauss invented them during the gold rush, Americans, and later the world has been hooked. But recently, there has been a...


"What inspired you to start Rocky Clark?"

"What inspired you to start Rocky Clark?"

 
Rocky Clark was not founded only to bring a different aesthetic into clothing.  It was founded on purpose- to change how to make, treat and buy our clothes.  It was created on the premise of sustainability.  Yes, clothing is based on consumerism and mass volume, but we at RC believe it can be done consciously and responsibly.  
We noticed all of these clothing brands- doing just that- making clothes.  The looks became repetitive, the fabrics became repetitive, the brands became....repetitive.  Yes, they all brought a unique perspective to the table, but what were they...


Hemp: The True Story

Hemp: The True Story

     Hemp was the first reason we founded RC. In school I was hearing about this concept called “sustainability” but not much more information was given. Fashion is the second most polluting industry in the world but nothing was being done to change this. I began to do research and find information that wasn’t being taught in school.      

     Something that kept coming up in my research was Hemp. I immediately thought of marijuana but as I found more information I was quickly mistaken. It became very clear that hemp was merely a cousin of marijuana- it could not...


The Founder's Introduction: Pt. 2

The Founder's Introduction: Pt. 2

repurposed camo jacket
We’re going to be sitting next to each other for quite some time, so I figured you should get to know me a little better.
I grew up in New York; a small farm town with a lot of land.  Growing up I was surrounded by the outdoors- whether it was playing sports with friends or adventuring on a hiking trail with my dog; being active was something that had become part of my early childhood.  In high school I was captain of...