Rocky Clark: The Journey

Hemp: The True Story

Hemp: The True Story

     Hemp was the first reason we founded RC. In school I was hearing about this concept called “sustainability” but not much more information was given. Fashion is the second most polluting industry in the world but nothing was being done to change this. I began to do research and find information that wasn’t being taught in school.      

     Something that kept coming up in my research was Hemp. I immediately thought of marijuana but as I found more information I was quickly mistaken. It became very clear that hemp was merely a cousin of marijuana- it could not...


The Story of the Name: Rocky Clark

The Story of the Name: Rocky Clark

First things first.  "Where did the name 'Rocky Clark' come from?"  
Rocky Clark is not just a made up name to sound strong and masculine (even though it is).  There are many brands out there choosing a name with 2 first names, or 2 last names; it’s all getting a bit confusing. This name though, Rocky Clark, has significant meaning to us.
Here is the story; I was born with half of it, and the other half was destiny.  My middle name is Rocco, it's a family...


The Founder's Introduction: Pt. 2

The Founder's Introduction: Pt. 2

repurposed camo jacket
We’re going to be sitting next to each other for quite some time, so I figured you should get to know me a little better.
I grew up in New York; a small farm town with a lot of land.  Growing up I was surrounded by the outdoors- whether it was playing sports with friends or adventuring on a hiking trail with my dog; being active was something that had become part of my early childhood.  In high school I was captain of...


Rocky Clark: The Founder's Introduction

Rocky Clark: The Founder's Introduction

Hi there,
     
      Joseph Rotondo here, Founder and Lead Designer of Rocky Clark Clothing.  I'd like to start off by saying thanks.  Thank you for taking the time to read this and having a look around RC.  My goal for this Journal is to keep it casual, be as transparent as possible and to give you an idea of what Rocky Clark is all about.   In this series I plan on taking you on a tour of the beginnings of Rocky Clark (telling you about myself and the story of Clark),...