We will begin to breakdown the meaning of "Clark".
In 2007 I rescued a dog - Clark. Little did I know how much impact this big-mitted mutt would have on my life. Clark was a stray dog for the first year of his life. As soon as I saw him in the pound, I knew he would be my partner in crime. From there on out, Clark and I were inseparable. He allowed me to feel a great sense of ownership and responsibility for the first time in my life.
He became a source of inspiration for me...
There are many ties to the name "Rocco" in my family's history with the US Military and has helped establish who RC is today.
Rocco holds historical importance to me and my family and it lives on through Rocky Clark - in our design and products, it continues to be a source of inspiration for us!
We use 100% organic cotton RAW denim to construct our jeans!
So when you ask: "Why are Rocky Clark jeans so stiff?!" - the answer is simple: "They become more comfortable once they break-in." Just ask our friend George.